Scaling to 5X ROAS within 30 Days

How a performance-driven Meta Ads campaign transformed Nakoda Plast

INDUSTRY	Manufacturing / E-commerce
PLATFORM	Meta Ads (Facebook & Instagram)
DURATION	30 Days
AD SPEND	₹26,000+
ROAS	5X Return on Ad Spend

Every rupee spent on ads is a question: will this come back? For Nakoda Plast, we turned that question into a confident answer by building a campaign system that didn’t just chase clicks, but chased customers.

Key Performance Highlights

272+ Purchases in 30 days	50-70% Improvement in cost efficiency
1.9% CTR Peak on top-performing creatives	₹3-₹5 CPC, consistently optimised

The Challenge

Nakoda Plast had a solid product and a real market, but their ad spend wasn’t translating into predictable growth. Costs were unpredictable, audiences were untested, and there was no clear system to know what was working and why.

The ask was clear: make every rupee count, and build something that could scale without breaking.

“We didn’t want to just run ads. We wanted to build an engine that gets smarter the longer it runs.”

What we did

We started by structuring the campaign with intentionality, separating cold audience acquisition from warm retargeting, testing creative angles methodically, and letting data (not gut feel) decide where to double down.

Retargeting audiences, people who had already shown interest, converted at 30–50% lower cost per purchase. High-intent users performed 2–3X better than cold traffic. Once we identified this, we shifted the budget accordingly and watched efficiency climb.

Performance Strength Indicators

• Top-performing campaigns delivered 2–3X higher purchase volume vs. baseline
• High-performing creatives cut acquisition costs by over 50%
• Retargeting audiences converted at 30–50% lower cost per purchase
• High-intent users converted 2–3X better than cold audience traffic
• CTR on top creatives reached 1.5%–1.9%, with CPC optimised to ₹3–₹5

The Outcome

A structured performance system	Clear benchmarks for scaling	Controlled acquisition costs
Built for predictability, not just one-off results	Every metric now tells a story that informs the next decision	Growth that doesn’t come at the expense of margins

In 30 days, Nakoda Plast went from uncertain ad spend to a structured, scalable performance engine. The results weren’t just good, they were repeatable. And that’s the difference between a lucky campaign and a real system.